KCAD: Business Side of Design Course Outline

Important Courselinks

B Side Syllabus

Please note that additional links to supplemental reading and other required materials are included in this syllabus link:

download syllabus PDF

Supplemental Lectures/Materials

Team Project Surveys

Project 2 — New Product Development Survey
Project 4 — Corporate Fit Survey


Myers-Briggs Personality Essays

A beautiful ENFJ illustration + key made by Briana Morell
Example brand guide (COSGRRRL)


Download past examples ofstudent brand guide deliverables:

brand guide examples